• by Amy Corr  @MediaPostOTL, January 4, 2016

TBWA\G1 hired Eric Pierre as executive European creative director. He will oversee all creative for the Nissan Europe account in more than 25 European countries. He also assumes the role of executive European creative director of Nissan United, the Omnicom agency unit dedicated to the Nissan account. Pierre began his advertising career at Ogilvy & Mather Paris as copywriter. He then joined Saatchi & Saatchi Paris, where he worked very closely with the London Office for international accounts like Sony, Toyota and Monster.com. In 2000, he joined Euro RSCG Morocco as senior copywriter for Citroen. In 2002, for Leo Burnett Paris, he was in charge of developing creative campaigns for accounts such as P&G, Kellogg's, Barclays Bank, Krisprolls and Fiat. In 2008, he moved to CLM BBDO as creative director. A few years later, he was promoted to head of a team dedicated to Merdeces-Benz and Smart. "We are thrilled to welcome Eric, one of his generation's most talented creative leaders," said Ewan Veitch, president of TBWA\G1 and Nissan United Europe. "His creative track record to his indisputable international experience made him the perfect match for this role. We aim to raise the bar for Nissan's communications by combining creativity, boldness and innovation."