• Mobile Marketer, Monday, January 11, 2016 9:05 AM

Under Armour is leveraging IBM Watson’s cognitive computing technology to bolster its UA Record mobile health application with a slew of features, including evidence-based sleep coaching and data-backed fitness tips. Under Armour is ramping up to include the latest data-first mobile initiatives in its app by enabling consumers to use their smartphones as personal health consultants. IBM Watson’s cognitive coaching system is set to evolve athlete management beyond its current capabilities as well as aid users in tracking their overall nutrition and food intake with an easier way of logging information.

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