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Apple Has Been Underestimating News App Readers

Since its launch, Apple has been mistakenly underestimating the number of readers using the News app, The Wall Street Journal reports. “Publishers don’t pay to post their content to the News app, but getting an accurate tally of users is important because it can affect their ability to sell advertising and to manage their resources accordingly,” The Journal notes. 

Read the whole story at Wall Street Journal »

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