• by Amy Corr  @MediaPostOTL, February 1, 2016

Following a review, GKV was named agency for record for SnackWell's and Back to Nature, both brands in the Back to Nature Foods Company portfolio. The Baltmore-based agency will handle advertising, social media, digital engagement and experiential sampling to reintegrate the brands into consumers' daily lives. SnackWell's produces low-fat snacks like cookies, minis and pretzels. The brand recently reformulated its products, which are now without high fructose corn syrup, partially hydrogenated oil, and artificial flavors or colors. Back to Nature offers crackers, cookies, nuts and trail mixes, granolas and juices. "Throughout this process, we looked at several agencies to handle these two important brands," said Dan Anglemyer, chief marketing officer of Back to Nature. "From the very beginning, it was apparent that GKV understood our category and the challenges we face in building our brands." Added Dan Collins, senior vice president of GKV: "Consumers are becoming increasingly vigilant about what they put into their bodies and provide for their families. Both SnackWell's and Back to Nature have provided high quality alternatives that consumers are looking for. GKV is extremely excited to work with these two outstanding brands to tell their unique stories, drive awareness for the brands and products, and help increase sales."