Around the Net
Snapchat Wants Publishers But Shuns Creepy Ads
- AdExchanger, Wednesday, February 3, 2016 9:13 AM
AdExchanger reports that Snapchat CEO Evan Spiegel shared his plans to monetize Discover, Snapchat's video magazine product, at a gathering at the American Magazine Media Conference on Monday. Publishers including National Geographic, Food Network and People helped Snapchat prove itself as a safe place for advertisers. It has about 200 million monthly active users. Vanity Fair will partner with Snapchat on Oscars-related stories -- yet some advertisers and publishers remain wary of the platform.
