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Publishers Say It's Getting Easier To Generate Revenue From Facebook's Instant Articles
- Wall Street Journal, Friday, February 12, 2016 8:44 AM
The Wall Street Journal reports that publishers say it's getting easier to make money from Facebook Instant Articles. Facebook made some adjustments to the program, reacting to publisher frustration over the platform’s advertising restrictions. Some publishers report that their Instant Articles are generating the same amount of ad revenue on a per-view basis as pageviews on their own mobile properties. "That’s an important milestone for the program, which allows publishers to host content directly on Facebook instead of posting links to draw users back to their own websites. Publishers are still testing and evaluating Instant Articles, and the ability to generate meaningful revenue from it may prompt them to post more of their content to the social network," the paper reports.
