• ITCM, Tuesday, February 16, 2016 9:05 AM

Nice Côte d’Azur Airport is leveraging SITA’s beacon technology to put personalized information at passengers’ fingertips through the airport’s new multifunctional app. The new app was launched to coincide with the recent opening of Nice Côte d’Azur Airport’s refurbished Terminal 1 retail area and will also support the refurbishing of the commercial area of Terminal 2 in 2016.  Nice Côte d’Azur Airport is leading the way by using SITA’s beacons and Common Use Beacon Registry to provide passengers at the airport with real-time, relevant information each step of the way. With beacons installed throughout the terminal, passengers who are using Nice Côte d’Azur Airport’s app will also receive retail information and offers relevant to their specific location. The Airport Premier Club passengers using the app will automatically earn points as they pass through the airport. Jean-Pierre Torres, Head of IT at Nice Côte d’Azur Airport said: “Increasingly passengers are demanding more control over their airport experience. They want to personalize the services they receive from the airport to their own requirements or needs. SITA’s beacon technology allows us to deliver on this expectation and offer a highly tailored experience to our passengers, in particular our frequent flyers. Indeed this technology will facilitate access to Fast Track Security for Airport Premier Gold members, allowing them to use their frequent flyer card automatically.”

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