What? CampaignUS reports that ad blocking is having no effect on the snack food giant Mondelez. Matt Stockbridge, the analytics manager at Mondelez, told the Newsworks’ Shift 2016 conference
that the marketer of Oreos doesn't fear ad-blocking. "Although Stockbridge acknowledged ad-blocking is a problem for the wider industry, he felt that Mondelez’s brands could flourish because 'we
are trying to create content that people want to interact with' and share on social media. Most of the time, we are talking about chocolate. How difficult can it be?" Stockbridge acknowledged it might
not be a popular view, but "we’d probably welcome a bit of ad-blocking if the content we are creating then rises up to the surface and all that horrible stuff stays lower, so we get bigger share
of voice or face."
Read the whole story at CampaignUS »
