• NRF, Friday, March 4, 2016 9:05 AM

There was a time when grocery shoppers seeking information about their food could get it straight from the farmer who grew it. As it turns out, today’s consumers are every bit as hungry for the same level of connection and insight — and recent tech advances are only increasing their appetite. Each product has a story to tell, and the data that results from the telling of that story can benefit consumers and retailers alike. Consider Coop Italia, the largest grocery chain in Italy with 18 percent market share; the system of consumers’ cooperatives includes 1,100 supermarkets and 100 hypermarkets stretched across close to 900 cities.

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