While not a huge surprise, as The New York Observer is owned and published by Ivanka Trump’s husband, Jared Kushner, The Observer's decision is a rare newspaper endorsement for Donald Trump. Trump has one other newspaper endorsement, The National Enquirer. While the conflict in endorsing Trump was made clear, the editorial read: “That is not a reason to endorse him. Giving millions of disillusioned Americans a renewed sense of purpose and opportunity is.”