• by Amy Corr  @MediaPostOTL, May 2, 2016

The Clorox Company tapped FCB and mcgarrybowen/Dentsu Aegis Network as lead creative agencies over Clorox's portfolio of brands. The agency selections coincided with the company's decision to focus more on digital marketing elements. "This is a time of tremendous change and enormous digital opportunity," said Eric Reynolds, chief marketing officer, The Clorox Company. "We are delighted to have the opportunity to collaborate with FCB and mcgarrybowen/Dentsu Aegis Network as our two agencies of record. Both agencies have a rich history of building brands that consumers love, developing big ideas and campaigns with coherence across today's complex communications channels." Both agencies will begin work in July. FCB's San Francisco and Chicago offices will work on global marketing campaigns for Clorox branded cleaning and laundry products as well as other home care brands, including Pine-Sol, Poett and Liquid Plumr. The assignment also includes global work for Glad trash and food protection products. mcgarrybowen/Dentsu Aegis will handle the Burt's Bees, Hidden Valley, KC Masterpiece, Brita, Kingsford and Fresh Step & Scoop Away brands. Baldwin& previously handled the Burt's Bees account. David Baldwin lead guitar of Baldwin& stated: "It's very difficult to navigate 6 CMOs in six years on any business. But after such a long time you develop deep, lasting friendships, and we wish our colleagues at Burt's Bees the very best. We're leaving the business better than we found it and really, what more can you ask for in this business?" Burt's Bees spent $26.7 million on measured media in 2015, according to Kantar Media .