Zimmerman Advertising tapped Mike Melone as digital media director. He joins the agency from Starcom Mediavest in Chicago, where he led the Performance Media Group as digital & ecommerce group
director. Melone has worked with brands like Ally Bank, ESPN, Kellogg Cereals, Macy's, Sara Lee Brands, KRAFT, Harley-Davidson and Miller Beer. "Mike's arrival exemplifies how laser-focused our media
department is to serve the dynamic, data-driven and demand-obsessed retail business," said founder and chairman, Jordan Zimmerman.
