In late January, billboards with the cryptic message "inNw?" began appearing across the country. Since then, the campaign expanded to TV, text messaging, and a Web site that reveals that solves the
mystery. The campaign's message: "If not now when?" The mysterious effort is promoting a new Doritos flavor, Black Pepper Jack, to 16-24 year olds, a group PepsiCo's Frito-Lay division calls
"Millennials."
Read the whole story at ClickZ, March 2, 2005 »
