When publishers reward loyal site visitors with fewer but more relevant ads, everyone wins -- especially the advertisers. Few things in business are harder to win and keep than customer loyalty.
Online publishers often take for granted that their most loyal users' frequent visits are an implied agreement that they will accept the same offers several times per session. This strains the tenuous
bond between reader and publisher, and it tends to punish advertisers who bankroll the site.
Read the whole story at iMediaConnection, March 2, 2005 »
