Around the Net
AT&T Launches Campaign Promoting Connected Cars
- Automotive News, Tuesday, June 14, 2016 9:05 AM
AT&T, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. It's a notable shift in the world of connected-car advertising, with a service provider -- instead of an automaker -- taking the lead role. The digital campaign, which launched last month ahead of the summer family road-trip season, is anchored by a 15-second pre-roll Web video that tells the connected-car story from the perspectives of children who'll use Wi-Fi as passengers. One boy says in the spot, "We were stuck in traffic -- and it was awesome!"
Good job parents, make sure you have some sort of electronic screen in your kid's face 24 hours a day to babysit them and to make sure you don't have to interact with them.