Under Armour has been gifting gear and
accessories to its athletic
social media followers who share their inspirational stories using the #RuleYourself hashtag on Twitter or Instagram. Users
who share the rules that keep them motivated and pushing toward their goals are considered for daily awards from UA. The brand plans to give away more than 1,000 items during the length of the
campaign. Look for Under Armour athletes like Michael Phelps, Stephen Curry, Carey Price and Jordan Spieth to share their rules.
