Around the Net
Google Says Duplicate Content Penalties Don't Exist
- Google, Monday, June 20, 2016 1:48 PM
Go Fish Digital SEO Experts Bill Slawski in a Google Hangout asks about penalties around duplicate content on Web sites that Google says doesn't exist. Ammon Johns points to semantics and perception as being the culprit because the duplication filter, which only needs to show one of a handful of results, will only show the highest-ranked one. It may seem like a penalty to the company with the second-ranked piece of content, but it's not. A group of experts debate the issue around a variety of scenarios such as when a retailer uses a brand's exact description of a product on its Web site. The hour-long video delves into key findings.
