Eyeing Facebook as a potential threat, News Corp. CEO Robert Thomson is concerned enough that he says publishers and media groups should create their own networks in order to compete with the social
giant, according to a report on The Drum. Last week, Facebook said it was going to show users more posts from friends and families as it adjusts its algorithm. What this means is that publishers will
have a harder time reaching their followers with contributions to the company via post boosting. Thomson said: “Media platforms need to extend their reach to compete more forcefully with the
likes of Facebook. ...The dependency on those dominant social platforms show it is imperative for media companies to create their own network effect.”
Read the whole story at The Drum »
