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Samsung Marketing Connectivity For Older Cars

  • Re/code, Friday, July 22, 2016 9:05 AM

While Apple and Google are putting CarPlay and Android Auto in new automobiles, Samsung is making older cars the first focus of its connected car push. The product, announced Saturday but still not finalized, is called Samsung Connect Auto, and plugs into the diagnostic port found on nearly all cars made over the last two decades and offers LTE internet access as well as the potential for services like roadside assistance or usage-based insurance. In the U.S., Samsung is working first with AT&T, which will launch the service in the second quarter, Samsung said. The company isn’t saying how much the device or service will cost, but said it is working with partners around the globe.

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