When Subaru was plotting how to build awareness for its upcoming B9 Tribeca luxury SUV -- a new model, in a new space -- the carmaker went online to build and maintain excitement for a 6-month
pre-launch campaign. The campaign was developed by New York interactive agency R/GA, part of Interpublic Group. It aims to introduce prospective buyers to Subaru's first 7-passenger luxury vehicle.
The online campaign includes a mini-site at b9tribeca.com, and an online sweepstakes. Site visitors are encouraged to opt-in to receive information by e-mail as it becomes available. An online B9
Tribeca giveaway incites users to sign up.
Read the whole story at ClickZ, March 14, 2005 »
