TM Advertising hired Tyler Beck as chief strategy officer. He will lead the agency's planning department and head up strategic initiatives across all client relationships. Beck joins TM from Publicis
Dallas where he served as senior vice president, director of consumer insights for three years. While there, he pitched and won several accounts including 24 Hour Fitness, Delta Dental and Capital One
retail banking. Prior to Publicis, Beck held senior roles at BBDO New York, Lowe Worldwide and TBWA/Chiat/Day. Throughout his career, Beck has worked on brands including Nissan, Visa, Samsung, Mars,
Starbucks, Guinness, P&G, New Balance, Unilever, Stella Artois, Citibank and The Economist.
