Pepsi Launches Recycling Ad

by Amy Corr @MediaPostOTL, August 17, 2016

PepsiCo launched its first sustainability ad, focused on recycling. The 30-second ad asks viewers whether they would complete only 50% of a task. Most wouldn't, so the ad playfully illustrates people doing half of a task: shaving half of a dog's fur, running half of a race and mowing half a lawn. The U.S. recycling rate is less than 50%, so Pepsi encourages folks to go all in and recycle bottles and cans. PepsiCo Recycling has partnered with local retailers, K-12 schools and college campuses to provide recycling bins where people need them.

ad campaign, cause-related, tv

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