Around the Net
Restaurant Chain Offers Augmented Reality Experience
- Mobile Marketer, Friday, August 19, 2016 9:05 AM
Fast casual restaurant chain Moe’s Southwest Grill is encouraging diners to use their smartphones to interact with art on display in its locations and launch an augmented reality
experience enabling them to play onion drums and watch bees buzz. Six pieces of art are expected to be in the chain’s 650 locations by the end of year. Customers can open
Moe’s new Rockin’ Rewards loyalty application while at a location to engage with the art and bring different ingredients to life.
