• TechCrunch, Friday, September 16, 2016 9:05 AM

Not only is augmented reality helping us capture all the Pokémon, it’s also made its way toRebecca Minkoff’s fall preview show at Fashion Week this Saturday. About 350 fashion-forward individuals will get an up-close look at the new line in person, but those not able to snag a ticket can feel like they are right there with a 360 live experience provided at the show. And, something even more telling of where the fashion industry is headed — they’ll also be able to see how Minkoff’s newest line looks on their own body using an app called Zeekit. Minkoff and her brother/co-founder Uri Minkoff partnered with the startup to help real women connect with the brand. It works by uploading a photo of yourself and then picking out clothing items from the show. Zeekit will then overlay those items on your body using the size you choose.

Read the whole story at TechCrunch »