Around the Net
Honey Producer Taps Beacons To Add To In-Store Experience
- Mobile Commerce Daily, Thursday, October 20, 2016 9:26 AM
American honey producer Sue Bee Honey has recently had a measure of success in an experiment with beacon technology to augment customers’ in-store experiences. The excursion into proximity-based technology has brought back impressive results, with significant surges in awareness, purchase intent, and return on investment. The brand’s success could spell further adoption for beacon technology and granular location-based marketing in general.
