• by Amy Corr  @MediaPostOTL, October 24, 2016

McCann New York was awarded strategy and creative work for Godiva Chocolatier's annual holiday campaign, its largest of the year. Initiative will handle media planning and buying duties.

"Godiva North America is delighted to be working with McCann this holiday season," said Nagisa Manabe, head of marketing & innovation for Godiva North America. "Holiday is a key time for our business, and it was essential for us to partner with an agency that could bring our chocolates and the joy they bring to others to life. We know that McCann's creative will help us introduce the chocolates in innovative ways to both new and existing chocolate lovers."

Godiva spent $576,000 on measured media in 2015, according to Kantar Media.