• eMarketer, Thursday, December 15, 2016 9:22 AM

Half of U.S. marketers polled by PR firm Walker  Sands Communications and the blog Chief Marketing Technologist reported that they will up their martech spend in 2017. One in five of those polled said they expect to increase their spend "greatly," according to an eMarketer article reporting on the poll of 335 U.S. marketers. The study found that the majority of marketers commit less than 25% of their budget to martech tools, while about one-third said they allocate between 1% and 10% and 36% said they earmark between 11% and 25%, according to the digital research firm's article.

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