• by Amy Corr  @MediaPostOTL, February 1, 2017

Audi's Super Bowl ad, running in the third quarter, sends a powerful message about pay equality. "Daughter" tells the story of a father's inner thoughts as he watches his little girl compete in a downhill cart race.

"Do I tell her that despite her education, her drive, her skills, her intelligence that she will automatically be viewed as less than every man she ever meets?" he ponders as his competitive, fierce daughter wins the race.

Audi closes with a commitment to equal pay for equal work, because "progress is for everyone." #DriveProgress. Venables Bell & Partners created the campaign, shot by Aoife McArdle.