Around the Net
Coach, Simon Team For Virtual Runway
- Mobile Marketer, Friday, February 17, 2017 9:46 AM
Accessories manufacturer Coach is bringing its fashion show to fans who did not get to attend its NYFW runway, available on social media and at Simon Mall locations, with a virtual reality
experience it believes is better than the real thing. While fashion shows in the past were inaccessible to the public, reserved exclusively for industry insiders, brands are making a bid to
bring these events to fans at home. Coach’s VR experience will bring its runway to users, beginning with show prep to the finale, available for viewing on Facebook 360, YouTube, VR platforms and
at select Simon Malls.
