To many Internet companies, Dwin Ngo represents the future. The owner of a Los Angeles day spa, Ngo has routinely spent thousands of dollars on print ads, each without concrete results. But recently,
she found a better deal with Insider Pages, an online social network and reviewers' guide to services in the L.A. area: Ngo pays only $2 each time someone calls her spa for an appointment from an 800
number set up by the service.
Read the whole story at Cnet, May 2, 2005 »
