The agency is tasked with leading marketing strategy, advertising, branding, creative, social media and media planning for the restaurant group. Hi-gloss will work with many of the company's restaurant brands, including Glass & Vince and Shula's 347, and support the launch of several new restaurant properties, including Big Easy Wine Bar & Grill and American Harvest.
"It's smart people doing smart work," said Ignacio Garcia-Menocal, co-Founder and chief executive officer of Grove Bay Hospitality Group. "Hi-gloss assesses the situation, brings outside experience to the table, gets smart about the business, and is committed to the execution."
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