VR, AR Can Improve Brand Perception: Study

Consumers turn to virtual reality content for emotional connection while they perceive augmented reality as a tool for useful additive learning, according to a new study by Magid.

While VR content was found to drive emotion, AR content makes more sense for daily integration.

The study comprised a series of …

1 comment about "VR, AR Can Improve Brand Perception: Study".
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  1. Jan Vestrigud from Vestri-Good, April 21, 2019 at 3:47 p.m.

    How many focus group participants? What's a "tech enthusiast"?
    Why not introduce to those without any prior VR experience?
    Aren't the best VR games the opposite of "sit back and relax"?
    "Enhances ... in a meaningful way" is kind of an empty platitude, no?

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