Consumers turn to virtual reality content for emotional connection while they perceive augmented reality as a tool for useful additive learning, according to a new study by Magid.
While VR content was found to drive emotion, AR content makes more sense for daily integration.
The study comprised a series of …
How many focus group participants? What's a "tech enthusiast"?
Why not introduce to those without any prior VR experience?
Aren't the best VR games the opposite of "sit back and relax"?
"Enhances ... in a meaningful way" is kind of an empty platitude, no?