No more hapless husbands or stressed housewives: Ads in Great Britain must not include "gender stereotypes which are likely to cause harm or serious or widespread offense.” Complaints will be
assessed by the Advertising Standards Authority, according to The Associated Press. British broadcasters are bound by the terms of their licenses to comply with its rulings. The aim is not to ban all
gender stereotypes, just those that are deemed harmful. "Examples include depictions of a man failing to change a diaper or a woman to park a car, or ads that suggest women are solely responsible for
cooking and cleaning."
Read the whole story at Associated Press »
