Market research firm Compete today is expected to unveil a new private-label behavioral marketing platform. Called Voicebox, it uses desktop applications and Web toolbars to help marketers reach
customers as they're on the verge of decision-making. Because Voicebox uses desktop applications and Web browser toolbars, the platform is able to keep tabs on customers wherever they go online. The
tactic is similar to that used by adware players Claria and WhenU, and it may raise similar privacy concerns.
Read the whole story at ClickZ, October 10, 2005 »
