Commentary
The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
- by Ray Schultz , Columnist, May 15, 2020
When ABB Chemicals & Refining snares a customer, it is not usually for a one-off sale.
ABB sells six- and seven-figure products to oil facilities and industrial manufacturers around the world. That can result in a sales process of up to two years — and a relationship lasting a decade …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
