• by Lynn Russo , October 31, 2005

Seana Mulcahy, head of the online brand-building firm Brand Truth, went to Craigslist.com to find a freelance Flash designer. Instead she found kismet in eBrains, a marketing solutions company that shares her Web pedigree and has a complementary client portfolio. Several conversations later, eBrains founder Ralph Thompson popped the question: "Do you want to be acquired?"

Now, as "chief online brain" at eBrains, Mulcahy is in charge of new media, partnerships, and business development. And she no longer has to deal with the downside of owning a business: hounding people for money and crunching numbers.

"The primary reason for our acquisition is talent, and Seana has tons of talent," says Thompson. "We believe the only way to differentiate ourselves from competitors is the way one builds strong, long-lasting relationships and truly innovates thought. Seana brings a complement of both to our team."

EBrains clients include America Online, Electronic Arts, and several travel and tourism brands. Mulcahy will work from her Boston office, while eBrains is headquartered in McLean, Va. Billings were not disclosed.