Executives in the B-to-B sphere weigh in on what's hot and what's not in 2006. Among the hot items are Internet video, RSS, blogs and podcasts, but not advertising via these formats--particularly RSS
and podcasts, which may have been pushed too hard too fast, and when there's currently very little opportunity for ads, some said. Consumers will grow their usage of these media forms but the business
prospects for them remain small, executives said. B-to-B media revenues, however, are expected to grow more than 20 percent next year.
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