Merrill Lynch & Co. expects News Corp. shares to rise in 2006 due to strong sales from its Internet properties. Analyst Jessica Reif Cohen said Web sales could reach as much as $1 billion by 2010.
News Corp. shares have declined 14 percent this year, while the Standard & Poor's 500 Index--seen as a measure of the overall economy--has increased nearly 5 percent. However, 2005 has been a tough
year for many media stocks--particularly newspapers. Reif Cohen said publishers and television companies risk losses in ad revenue if they can't find ways to monetize their products via the Web and
Web-enabled portable devices.
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