Mobile phone content is poised for big-time growth in the next four years, says research firm iSuppli Corp. The global market for games, music, and video on phones is expected to reach $43 billion by
2010, up from $5.2 billion in 2004, according to a report released by the firm this week. The combination of ringtones and ringtunes (actual music files stored on cell phones) is projected to lead the
way as the fastest-growing wireless segment; last year, mobile music revenue was nearly $4 billion worldwide. The games sector should also drive up industry revenues, as game developers like
Electronic Arts and THQ Inc. create higher quality games. However, the biggest growth opportunity comes from video, according to the report, which has only just emerged on the mobile market.
Meanwhile, the music and gaming segments are thriving and should continue to grow steadily through 2010.
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