The Wall Street Journal Online is in the midst of its first significant home-page redesign since 2002, adding personalization features, among other things. Just as Yahoo enables consumers to pick and
choose the news and entertainment content relevant to them, the Journal is now letting its customers create My Online Journal, a user home page designed for easy scanning that lets them choose which
sections of the online paper as well as news on specific companies or indices they'll receive on the front page. Previously, the online Journal offered personalized news appearing in the lower right
of the home page, but readers can now add up to ten companies, industries, columnists and topics on their My Journal page, up from five. Highlights from each of the main sections will also be
displayed on the My Online Journal page, so consumers can more easily see what the rest of the paper offers. The Journal debuted the personalization features this week, and plans to roll out added
features over the next few weeks.
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