How about that movie industry? Often accused of being anti-consumer when it comes to digital media, the movie biz is actually planning to relax the rules on copying DVDs. Legally downloaded digital
movies, which are offered by companies like CinemaNow and Movielink, have completely failed to catch on with the general public. The biggest complaint, perhaps, is that downloaded movies are prevented
from being copied to disc to be watched on TV sets. Consumers like their big TVs and massive sound systems; they don't want to have to watch movies on their laptops. Hollywood never allowed the
copying of DVDs because they felt movies could be too easily pirated. They were right. But offering a legal alternative is one way to goad consumers into doing the right thing. The idea is to give
people what they want, and maybe they won't feel the need to steal from you. That said, there will be encryption technology, of course. The movie biz is calling its digital rights management the
Content Scramble System, which is licensed out by the DVD Copy Control Association to help those in the industry protect content.
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