While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Digital News Daily
Around the Net
Keep Ad Costs Within 25 Percent of Net Sales, Speaker Suggests (DMNews)
, Wednesday, May 5, 2004 12 AM
Target your advertising expense at 25 percent to 30 percent of net sales, Steve Trollinger told attendees in his packed session at yesterday's Annual Catalog Conference here.