• Reuters, Friday, December 1, 2006 10:45 AM

How do you put the "omni" in Omnimedia? Susan Lyne, the CEO of Martha Stewart Living Omnimedia, says she expects the company to generate about one-third of its earnings before interest, tax, depreciation and amortization from its Internet business by 2010.

"We are looking at publishing, merchandising and Internet each driving roughly a third of our EBITDA by 2010," Lyne said at a Reuters Media Summit in New York.

That's interesting, given that the company most recently posted an adjusted loss of $600,000 in EBITDA on revenue of $2.8 million for its Web properties in the third quarter. Apparently, MSLO is expecting surging growth in the next few years.

The company's publishing business, meanwhile, had adjusted EBITDA of $2.9 million on revenue of $36.3 million in the same period, while merchandising posted adjusted EBITDA of $6.1 million on revenue of $12 million.

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