In the end, it was better for each company to stick to what it does best: Comcast providing media services, and
Disney creating content. Sounds like AOL-Time Warner, doesn't it? Looking back, it's hard to see the logic in a merger that likely would have resulted in closed-off content.
Big media
is still struggling to meet the demand of the digital age. Bulky telecom-like mergers haven't been the answer. Focusing on building or buying Internet content has: News Corp. and MySpace, heavy
investment by companies like CBS in its digital offerings, and a mammoth business model shift at Time Warner's AOL have helped these companies in the stock market.