Out to Launch

CourtTV's new show is a killer. MasterCard speaks to golfers. Say hello to Iron Diamond, ESPN's fantasy baseball band. Let's launch!

CourtTV launched a set of print, outdoor and TV ads for its new series, "'Til Death Do Us Part," hosted by John Waters. The first ad goes through the various stages of a relationship using the shadows of a man and woman: attraction, flirtation, infatuation... and strangulation. "Marriage is forever. Murder is eternal," concludes the ad. Watch it here. Another ad shows the stages of one marriage, how the children grew bigger, along with one spouse's hatred for the other. Click here to watch it. TV spots are running nationally on network cable; print ads are running in Entertainment Weekly, People, TimeOut New York, New York Magazine, Out and Modern Bride; wild postings and phone kiosk ads can be found in New York, along with two billboards, one on the W in Times Square, the other on 39th and 3rd. Click here, here and here to view outdoor and print components. Amalgamated created the campaign and MediaStorm handled the media buy.

Don't expect to see pictures of Heritage Hotels & Resorts in its print and online campaign. The campaign suggests that visitors to the hotels can experience local culture without stepping foot off hotel grounds. Heritage is the anti-chain. The campaign targets travelers that have previously visited New Mexico and Arizona, where the six hotels are located. One ad pictures a candelabra, the other a rug. Half of each picture is black and white and the other half is in color. Ad copy is written from the perspective of the object; "I am the light of 700 years. I am not fed by electricity. I am fed by the energy of those who danced in my light. Who dined in my warm glimmer..." says the candelabra. Click here and here to see creative. Ads are running in New Mexico Magazine, The Wedding Guide, Premier Bride, Perfect Wedding Guide, New Mexico Vacation Guide and Tucson Golf Guide, among others. McKee Wallwork Cleveland handled all aspects of the campaign.

MasterCard launched an interactive golf game targeting the "golf obsessed." Something, I am not, according to my score and Ben Crenshaw. The site resembles a telethon, complete with a scrolling phone number (1-888-ONE IRON) that, when dialed, connects callers to either Arnold Palmer, Ben Crenshaw, Laura Diaz or John Barmon, Jr., better known as Spaulding Smails from the movie "Caddyshack." Supporting the site are two TV ads, each concluding with the priceless.com/golf URL. "Hit the Cart" is up my alley. At a driving range, a woman practices her swing and her knack for hitting the cart guy, whether he's working or not. Watch the ad here. "On the Job" features Ben Crenshaw and the search for his missing putter. Click here to watch the ad. McCann Erickson created the TV spots, MRM Worldwide created the Web site and GSD&M handled the media buy.

The Partnership for a Drug-Free America and the Alliance for Consumer Education launched a PSA this week that coincides with National Inhalants & Poisons Awareness Week. The ad will launch nationwide next week. Resembling a home movie you'd find on the likes of YouTube, "Mike" features a group of teens in a park looking as if they've been sniffing something. The teens are seen joking around until one boy collapses and remains unresponsive. Watch the ad here. The ad encourages parents to talk to their teens about huffing, the intentional inhalation of household products to get high. WONGDOODY created the ad.

Topps Confections launched three 15-second ads this week promoting Vertigo, a combination of milk chocolate and hard candy on a stick. "Half Chocolately, Half Candy, Half Crazy," is the tagline for the ads, running through April 2, taking a week off, then resuming play every other week until May 28. Spots target tweens during "Full House," "SpongeBob SquarePants," "All Grown Up," "Ben 10," "Amanda" and "Zoey 101." "Sandy & Jessica" stars two ditzy girls with voices that sound like men's, claiming Vertigo gave them temporary smarts. "Astronaut" shows a man in space unable to reach his Vertigo. We see how much we've evolved as a species after watching "Cavemen." All the ads can be found on the Vertigo candy Web site filed under TV network channels such as "Airhead Channel," "Cosmos Channel" and "Pre-history Channel." Duval Guillaume New York created the ads and the site and Beacon Media handled the media buy.

ESPN launched "Fantasy Baseball is Free," a 30-second spot starring Iron Diamond, ESPN's Fantasy Baseball rock band. The ad is running on all ESPN networks and promotes the network's revamped and free fantasy baseball offering. "Baseball Tonight" co-host John Kruk stars as a man seeking free Fantasy Baseball knowledge from "The Master," Peter Gammons. Lots of cameos in the ad, so look out for Bronson Arroyo, Carlos Lee, Gary Sheffield, Joe Borowski and Rush bassist Geddy Lee, to name a few. Don't forget to find the bass guitar in the shape of a base. Watch the ad here and the making of the ad here. The spot ends with Kruk signing up for free fantasy baseball. Arnold created the ad.

Acura is dipping its toes in the competitive sailing waters, having sponsored a set of races recently in Florida. In an effort to further promote this partnership, Acura packaged footage from the two races into a direct mail piece and created a DVD that will be inserted in the May America's Cup issue of Sailing World, reaching the pub's 60,000 subscribers. This marks the first time that Sailing World has run a DVD insert. See the ad here. The hour-long DVD contains race footage and interviews with defending America's Cup winner Ernesto Bertarelli and other racers. RPA handled all aspects of the campaign.

Mindflood is trying to seduce you with its redesigned Web site. Marvin Gaye's "Let's Get It On" serenades visitors as they decide which category to choose: eye contact (speaking to a Mindflood rep), opening lines (the agency's portfolio and client list), back to our place (client testimonials) and climax (contact info). This may be the longest I've ever spent on an agency Web site. The seduction was a success! Now if I could only get Marvin Gaye out of my head...

Recommend (1) Print RSS
  • NEW! Football To The Face Turns Marcia Brady Into Danny Trejo In Snickers' Super Bowl Ad

    You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous scene from the beloved TV show, "The Brady Bunch": the one where Marcia takes a football to the face. Ow, my nose! The brand teased the ...
  • NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad

    For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento CUV, "The Perfect Getaway" stars Pierce Brosnan as he meets with his agent to discuss a new role. Brosnan, known for his action films and role ...
  • Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot

    Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released a pre-Super Bowl campaign full of teaser videos and a custom Jeff Bridges website. DreamingWithJeff.com is a pet project of the actor's, featuring a series of ...
  • Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad

    Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter ...
  • Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick

    Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone they may or may not know. The first video features Danica Patrick (who I bet we'll see in GoDaddy's big game ad) and her personal experience ...
  • Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day

    Marshawn Lynch spoke more at Skittles' version of Super Bowl Media Day than on the actual Super Bowl Media Day ("I'm here so I won't get fined"). Maybe if they placed some Skittles by his microphone, things would have turned out differently. The amusing video is part of Lynch's partnership ...
  • NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad

    Love her or hate her, Kim Kardashian is laughing all the way to the bank at the end of the day. T-Mobile hired her for its Super Bowl ad campaign, where Kardashian plays a spokesperson for a mock PSA. I wonder what percentage of big game viewers would rather sit ...
  • NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

    You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each ...
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
>> Out to Launch Archives