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Google, DoubleClick Deal Draws Privacy Concerns

  • AP, Thursday, July 5, 2007 11:35 AM
BEUC, a major consumer group in Europe, has a major problem with the intended Google/DoubleClick merger. Both companies are privy to a wealth of users' online search habits. The consumer group is concerned that combined data would mean to unmatched user profiles.

"They have so far complementary databases with private data," said Cornelia Kutterer, BEUC's senior legal adviser. "If they merge them, this could lead to unmatched databases of profiles. If they can combine them, this could lead to a violation of user privacy rights."

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