Out to Launch

by , Aug 29, 2007, 4:15 PM
  • Comment
  • Recommend
Subscribe to Out to Launch


What's in your ear? It's time to talk. Women are athletes, too. Let's launch!

Online dating site Lavalife launched a TV campaign that asks single Canadian women what they're looking for in a man. The site is divided into three categories -- Dating, Relationships and Intimate Encounters -- for users to find their match easier. The 30-second spot features a group of men from each dating category and what they're offering. Why do all the men in the intimate encounter category have accents? Click here and here to watch the 30-second and 15-second spots. The campaign is running nationally in Canada from August to September and November to December. Be sure to check out some commercial outtakes involving one actor having problems saying "orgasm." Zig created the campaign and MindShare handled the media buy.

Fathead, creator of life-size wall decals of famous athletes, sports team logos and movie icons, launched a TV campaign introducing viewers to the fictional Fathead photographer Doug Witmer. Two TV ads support the upcoming NFL season and will run on ESPN, NFL Network and NBC. "Lens" follows Witmer and his ginormous camera as he waits for the perfect shot of Reggie Bush. Watch the ad here. "Cooler" showcases Shaun Alexander of the Seattle Seahawks and Witmer's cat-like reflexes in capturing the perfect shot. A second brand push consisting of print, TV and interactive components will launch during the holiday season and promote the full range of Fathead products. Wieden+Kennedy New York handled all aspects of campaign.

Nike's latest TV campaign, "Continuing the Conversation," features talented women athletes having to justify themselves as athletes and overcome the bias of being considered inferior to male athletes. Mia Hamm, Gabrielle Reese, Picabo Street and Diana Taurasi, among others, step up to a larger-than-life megaphone to state their case. "It's not a girl thing, it's not a boy thing. It's a skills thing," concludes the ad. Watch it here. There's also a great outdoor ad coinciding with the U.S. Open featuring Serena Williams donning a shirt that says "athlete." "Are you looking at my titles," reads the copy. See it here. Wieden+Kennedy Portland handled all aspects of the campaign.

The Grain Foods Foundation is launching a print campaign in the October issues of Better Homes & Gardens, Family Circle, Fitness, American Baby and Parents on how crucial bread can be to a person's diet. Atkins fans, look away now. Ads are also running in Kroger's supermarkets, and celebrity chef Robin Miller serves as the national spokesperson. The "Get Going with Grains" ads use a red twist tie in each ad as a reminder to eat bread. A timer in the shape of a chef wears a red twist tie as a scarf alongside copy that reads, "Bread. It's essential for winning a personal chef." Another red tie underlines key words in the copy. See it here. Other ads use the red twist tie as the top of a shoelace, signifying bread's importance in finishing a big race, and as a reminder on a finger for its role in cognitive function. Click here and here to see the ads. Mullen created the campaign and mediaHUB handled the media buy.

Chopin plays in the background and gibberish reigns in the foreground of a TV spot for Albertson's. An elderly husband and wife speak nonsense to one another throughout the day until they sit down for dinner, and the husband compliments his wife's new haircut. Watch it here. Another ad, "Breakroom," shows the office moocher stealing someone's lunch. He doesn't get far, for he chose the wrong lunch to steal. Click here to watch. Dailey & Associates created the campaign and handled the media buy.

The Partnership for a Drug Free-America launched a yearlong print, TV and online campaign this month pushing parents to talk to their kids about the pitfalls of using drugs and alcohol. Time To Talk launched in the New York Times, Entertainment Weekly and Sports Illustrated. Creative is simple, using a nametag with "Dad" written in. Another ad describes the feelings parent get when confronting their kids about drugs. Moody, sweaty palms, loss of appetite? Who are we talking about again? Click here and here to see the ads that drive parents to TimeToTalk.org. The TV spot highlights the two choices parents have when it comes to their kids and drugs: say something or do nothing. Watch the ad here. Wunderman created the pro bono campaign.

The highs and lows of video gamers transcend language in a TV spot for Mountain Dew's citrus cherry flavored drink, Game Fuel. The ad supports the release of X-Box's videogame Halo3 and positions the limited-time flavor as a drink to give "cranked up" gamers an edge on their competitors. Gamers across the world are shown animatedly yelling at their televisions while the winning gamer calmly sips his Game Fuel. Click here to watch the ad. BBDO New York created the campaign and OMD handled the media buy.

I know this man's pain. I've been there. Murine launched a TV spot last week for its new Earigate product. You spray this puppy in your ear to remove earwax build up. I don't know if I'd want to do that on my own, but it would save a trip to the doctor. The ad shows the lengths a man goes to relieve the pressure in his ear. Watch the ad here. Duval Guillaume New York created the campaign and Horizon Media New York handled the media buy.

  • NEW! Gatorade Fierce Drinkers Exude Colorful Liquids

    I love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast ...
  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring

    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his ...
  • San Diego Zoo Safari Park Launches App Promoting Sumatran Tiger Exhibit

    Random iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, ...
  • Crazy Things Happen When Couple Buys Home Without Using A Realtor

    Bad things happen to a Canadian couple when they purchase their new home without using a realtor -- SWAT-team bad -- in "Raid"  from The Canadian Real Estate Association. One Canadian couple learn the hard way that a drug cartel previously owned their house when a SWAT team storms in during ...
  • Sherwin-Williams Creates A 'Kaleidoscope' Of Color Chips

    Just when I thought spring was finally here for good, I woke up to snow on the ground. This colorful ad for Sherwin-Williams is helping me break through this winter funk. "Kaleidoscope" has a '60s music vibe as color chips morph from boring to extraordinary, turning into pinwheels and flowers ...
  • Would You Take Serious Financial Advice From An Actor/DJ?

    Talking retirement, 401ks and other forms of financial planning can be a daunting task. Certified Financial Planner Board of Standards launched an eye-opening TV campaign on why it's important your financial advisor is CFP-certified. Anything less and you might as well get financial advice from a DJ. That's exactly what ...
  • NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive

    Honda launched an online video and social media campaign during April, which is Distracted Driving Awareness Month. The "Thumbs Up" campaign targets millennials who text and drive. Sadly, this epidemic isn't just an issue with young adults. The 60-second video is a series of text messages between a young couple. ...
  • NEW! StubHub's Beloved 'Ticket Oak' Returns In TV Campaign Targeting Concertgoers

    StubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in reality are extra concert tickets he has readily available. In the first ad, a diehard sports fan is sulking because his team is done for the ...
  • NEW! Hill Holliday Creates Wall Of Inspiration Made From Notes Sent To Victims Of Boston Marathon Bombing

    As we approach the one-year anniversary of the Boston Marathon bombings, Hill Holliday created a lovely 50-ft wall installation with some of the 50,000 letters, artwork and hand-written messages the One Fund received along with donations. Then it invited the survivors affected by the bombings to see the letters for ...
  • NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads

    PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading to the Masters Tournament in the latest pair of "This is 'SportsCenter'" ads. Watson and his caddie Ted Scott find themselves in a pickle inside an ESPN building. Standing at a copy machine is the Stanford Cardinal mascot, a tree. ...
>> Out to Launch Archives