Microsoft is offering its Office Live Small Business clients search marketing education and tools through a new partnership with The Search Agency. For a discounted price, the Santa Monica-based SEM
firm will assist small business owners with everything from launching an optimized, engine-ready Web page, to managing PPC campaigns.
But according to Marketing Pilgrim's Jordan
McCollum, the idea of a search engine endorsing (or offering) SEM services stirs up a conflict of interest and reinforces the perception of Microsoft's continued attempts to build an "evil" empire.
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