• Entrepreneur Watch , Thursday, October 4, 2007 3:30 PM

Richard Brandt discusses the merits and flaws of a new service that blends search, social media and product reviews called Relevant Mind - yet another Web 2.0 amalgam that aims to use human power to sift through the mass of product information on the Net.

Relevant Mind's goal is to help users find advice and reviews about products they want to buy -- and steer clear of recommendations that were created by the sellers themselves, bad reviews by their competitors, or even seemingly objective "sponsored" blog posts. CEO Aaron Mann explains how the service will work, and why the engine cum "conversation database" won't even try to tackle verticals like consumer electronics that already have tons of valid review sources.

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