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Are You A Search Expert?

A Cre8asite forum member poses the question of whether there can really be such a thing as a search or SEO "expert" -- since the engines themselves keep the science behind their algorithms hidden, and no one can outright guarantee that the work they do for a client will snag the top, first page, or even conversion-generating rankings.

Needless to say, the question sparked a discussion complete with caffeine-fueled responses, some chest-thumping, and a considerable amount of modesty. But the question remains: Do you consider yourself a search expert?

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